I was reading some days back that the airline industry is courting trouble because of the amount of frequent flyer miles accumulated by passengers. According to The Economist, the total value of frequent flyer miles still to be redeemed exceeds the total amount of money in circulation in US & Europe!
By the end of 2004 almost 14 trillion frequent-flyer miles had, by our estimate (updating figures from webflyer.com), been accumulated worldwide. But what is a mile worth? Airlines sell them to credit-card firms at an average of just under 2 cents a mile; their value when used to buy a ticket or to upgrade to business class can be anywhere between 1 cent and over 10 cents per mile. Using the mid-point of this range means that the global stock of frequent-flyer miles is now worth over $700 billion, more than all the dollar notes and coins at large. Pedants will complain that we have ignored dollars sitting in bank accounts, but after a couple of free in-flight gin-and-tonics, most frequent-flyers care little about the difference between M0 (the narrowest measure of the supply of miles, or rather, money) and M3.
Sounds like another disaster in waiting for airlines right? Not if this new business system takes off (pun unintended).
Evan Demestihas, a physician who runs a medical company in Atlanta, had always wanted to slip the surly bonds of earth and get out into space, but it looked for a long time as if his abundant business travels on commercial airliners would be the closest he would come. Then came an unexpected opportunity — thanks to those very trips.
In July, he traveled to Star City, Russia, just outside Moscow, for a ride on a MIG fighter to an altitude of 80,000 feet, about 15 miles up. Looking down from a black sky at the curve of the earth, he marveled at how thin the atmosphere, a band of hazy blue, really looked. He was up there with the pilots who travel higher above the planet than anyone but astronauts.
"That day was all mine," he said.
And instead of paying the full fare of $18,995, he spent $8,000 — and 275,000 frequent-flier miles.
Do the math. By offering this kind of adventure trips, the outstanding stock of unredeemed miles can easily be handled.
Well maybe not so easily (given airlines tendency to attract trouble)…but nevertheless possible.
Social Networking Websites - Do they work? (An update)
I use LinkedIn as a networking website of choice. Sometime back, I posted a rant against networking websites primarily because I got burnt by accepting an invitation from a stranger just to increase my connections base. That post generated some thoughtful responses from some of you out there. This, combined with my own experience for the past few weeks made me reconsider the value and role that I can now expect LinkedIn to play in my life.
My first mistake is to expect that LinkedIn will make me a much better networker than I am in real life (or, in physical world). It is obvious now that this can never happen. LinkedIn is a tool; it can make me more efficient certainly, but not more effective. Obviously, as a tool, LinkedIn should remain in the background and help me make my work easier; it can and more importantly, should never do my work for me.
Social networking websites are just tools designed to make my networking more efficient. Probably they can make managing relationships with my existing network more effective, but they can never replace or subvert the rules that apply in the physical world. What I mean is, if in real world you will never refer or give your personal details to a stranger, why will you do that online?
Secondly, the size of network you can build is never an issue. Now, I am not an expert on social networking or the science of networks. In fact apart from a general interest in how networks function, I do not profess to any experience or knowledge on this topic. However, as an individual, I find it hard to accept there is a natural or universal limit on the number of connections I can effectively manage. If I have a lot of contacts in real world, there is nothing wrong with having them online too. In fact, my suspicion is most of us have bigger and higher quality networks offline than online.
For example, I studied in 3 universities and worked in 4 companies in the past 15 years. This in turn gives me a contact base of at least 300 people I know quite well. However, I have only 17 connections on LinkedIn, mostly because I am not sure if I want to invite all my contacts (since some them will not find it especially useful) and secondly, some of them are just not interested in networking or sites such as these. However, when it comes to accepting connections on LinkedIn, both my offline and online networks will have a role to play. From all my 300 connections, perhaps 30 could constitute my Inner Circle. It will be this Inner Circle which will determine if I will pass on a reference. But what if I want to build my network online?
For me, the ability to build an online network is defined by your profile/activities in real world. Now, I work in a country and industry, where technology does not play a significant role. So, the chances of me networking in real world with someone who is on LinkedIn or would be interested in joining LinkedIn are quite remote. So, as my offline network grows, my online network languishes.
Assuming I want to see a healthy, growing online network, what are the options I have? As Bren argued sometime back, the answer is blogs. Because of the specific character of my blog, I will attract interest only from people who are interested in the topics I find fascinating. LinkedIn, in spite of the endorsements feature, cannot provide this kind of filter. In addition, a blog gives sufficiently deep insight into my character without being intrusive or intimidating. Any visitor who wishes to make contact can do so through a variety of options, need not be under pressure to make something out of it and as the dialog progresses, both of us can decide whether it makes sense to connect or not.
Thirdly, Jeff explains it best. Do not connect with someone you do not know or is not referred by your trusted Inner Circle.
Personally, I got the best value from LinkedIn when I was able to find friends who dropped out of contact in the past 5 years. This alone is worth putting my profile out there on the website.
05 February 2005 in Commentary, Misc, Personal | Permalink | Comments (0) | TrackBack (0)