A few days back I mentioned Slacker Manager in connection with LinkedIn and social networking websites that seem to be gaining a lot of exposure. As a new adopter of the service, I wasn't quite convinced that people joining networks would do so for the social cachet of being the most networked person. However, some of my recent experiences make me think otherwise.
I joined LinkedIn a few days back and tried inviting and connecting with various good people. Most of them have graciously agreed to connect with me. This was very nice because when I log in, I get the warm fuzzies when I see that my network is growing. I wish I could have been satisfied with that and went back to my routine. But no, I had to go and put the network to test. So I decided to send mail to a few persons I connected on LinkedIn about what my company is about, what our dreams are and suggested we should spend some time figuring how we can best put these connections to use. Talk about being naive! Most of them backed off claiming they are too busy and do not have the time.
Now this really got my goat. I started thinking about networks in general and these so-called networking websites in particular. I understand that no one should have the right to demand time or favors from one's network. But then again, what exactly are the obligations of my network to me? If there are no obligations, then why should we connect at all? Why should we go through the whole charade? Is it only to show that I have 250 connections in LinkedIn?
Does that make me cool?
I get the point that LinkedIn can work only if I invite freinds and trusted contacts and they in turn do the same. But then, it will take a long time for netowrks to clump together and really start adding value!
This becomes especially relevant when I invite connections from total strangers in order to make it faster and they oblige me. By connecting with total strangers I am saying in effect "I am interested in building bridges with anyone out there; I might not have the expertise or the time, but if you ask me something, I will do my best to help you in some small way. If I cannot be of help to you, I might know someone who can help you". if I am not prepared to honor this covenant, I should not invite connections from strangers at all!
If my network should have only friends and business partners to be effective, then there is no need for websites like LinkedIn. On the other hand, if websites like LinkedIn are to exist, then they should make it easier for strangers to meet, dialogue and figure out if they should connect. This means the job of LinkedIn does not stop at attracting and policing its users, but also in actively encouraging users to make connections. I believe that the website that can figure out how to enable networking without infringing on personal freedom is going to be the winner in networking space. Is LinkedIn doing this? I don't know. It certainly hasn't for me till now!
Update: Here is more grist to the mill.
NY Times has an article on how networking sites like Friendster are not cutting it anymore. (sub required)
Mr. Pincus, the investor, drew an analogy between the rollout of social networking sites and television, where a few must-see new shows emerge each fall. "Friendster had their season, they were the hot new kid on the block that everyone wanted to check out, but you need to build long-time utility for people to stay there."
Update 2 (5th Feb): A relook at the value of networking websites.
In praise of the boring (in) businesses
Way back, when I still smelled of baby powder, an ad for a clothing company used to be aired quite regularly on Indian TV. It was about this young man who discusses his career options and his contempt for dad’s business. His point is that his dad wants him to join the family ball bearing business, which he finds oh so old fashioned. “Me? Selling ball bearings?” is his refrain. He wants to get into fashion designing! Isn't that cool? What comes through is not that he loves fashion, but that ball bearings are passe. I cannot imagine a more stupid attitude. What is this hunt for the cool, in business. Not cool, as in, "wow, my products really solve customers' problems!" but "wow! I want me and my company to be featured on Page 3!"
Now, 10 years later and 6000 kms away, I see that nothing has changed. Recently, we were looking for some really aggressive, intense sales leaders for our company. In all the interviews we do, majority of the people want warm, cushy jobs that require them to be in office and leave at 4 PM sharp. For the others, health products are not “cool enough”. The refrain goes: "Health products? No way! Gimme IT and I will try! Working in the field? Getouttahere!" Why is it that as long as an industry, company or job looks glamorous, fun and crazy, people are queuing up to get a piece of the action? Is it because they think cool, glamorous and visible equals attractive? Is searching for a partner and searching for a job fundamentally different? Do they really look deep into what makes a business tick? What separates successful businesses from failures?
What is the ultimate goal of a business? To create profits? To create a fun workplace? To create customers? If your answer is something like the above, you are probably right. But what if you dig deeper? Just what exactly is a business? I am sure all of us have our pet definitions about what exactly we mean by a business. Some look at it from anthropologic perspective and say that it is a collective of people trying to achieve some common goal; some look at it from economic perspective and say that a business is a deployment of resources in the most efficient manner. My favorite is a physical science perspective; a business is a violation of 3rd law of thermodynamics. You know the 3rd law: the law that says all systems in the universe move from ordered to chaotic state. That entropy always increases. Machines break down; people die; energy dissipates; all because of entropy. In a deeper sense, all human endeavors are a struggle against entropy. That is why, businesses like P&G, GE strike a deep chord within us. They have defied entropy far longer than a majority of human institutions. We might revile them; we might mock them as "old economy"; but the fact is deep down we hold them in awe because they managed the entropy creep successfully for so long. How did they do that? By imposing an order on the chaos of marketplace. By making the art of making money a science or at the very least, a boring, routine craft.
Do we want the process of delivery schedules to be exciting? exciting as in uncertain? or do we want them to be boringly predictable? Do we want the companies where we hold the shares to be predictable in their earnings? or do we want to hold our collective breath every time the earnings season draws near? Do we want our products to work with predictable efficiency? Or do we want to wake up every day and wonder if our car will start this morning?
I had enough of this celebration of glamor and fun and excitement. I want to stand up and celebrate the boring. I want to make my company the most boring company when it comes to its ability to deliver results, deliver products. I want my company results to become a cure for insomnia among my shareholders.
Now, that is an exciting challenge!
09 February 2005 in Business, Commentary, Performance, Rants, TIBs | Permalink | Comments (0)